When firms use big data to determine how responsive different groups of customers are to changes in prices, the firms are engaging in price discrimination.This pricing strategy is also called all of the following except
A)arbitrage pricing.
B)price optimization.
C)dynamic pricing.
D)yield management.

Question

Quizplus · Accepted Answer

Arbitrage pricing is a pricing strategy that involves taking advantage of price differences in different markets, rather than adjusting prices based on customer responsiveness or behavior. Price optimization, dynamic pricing, and yield management all involve adjusting prices based on different customer groups or market conditions, and are therefore examples of price discrimination.

When Firms Use Big Data to Determine How Responsive Different