The term "early adopters" refers to
A)firms that are the first to implement a new technology that is used to produce new goods or services.
B)book clubs that are first to recommend best-selling books to their members.
C)consumers who respond quickly to fads, seasonal changes, etc.
D)consumers who are willing to pay high prices to be among the first to own new products.

Question

Quizplus · Accepted Answer

Early adopters are consumers who are willing to pay high prices to be among the first to own new products, often valuing the novelty and prestige of being early users.

The Term "Early Adopters" Refers to