Consumers who will pay high prices to be among the first to own certain new products are called
A)savvy consumers.
B)naive consumers.
C)gullible.
D)early adopters.

Question

Quizplus · Accepted Answer

Consumers who will pay high prices to be among the first to own certain new products are called early adopters. They are the first to try something new and are willing to pay a premium price to be the first ones to have it. They are seen as opinion leaders and often influence others to follow suit.

Consumers Who Will Pay High Prices to Be Among the First