The practice of continually adjusting prices to take into account fluctuations in demand is called "yield management."

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Yield management is the practice of adjusting prices based on changes in demand in order to maximize revenue. This is commonly used in industries such as airline, hospitality, and rental car where prices can fluctuate greatly based on factors such as time of year, day of the week, and even time of day.

The Practice of Continually Adjusting Prices to Take into Account