Health Care Systems, Inc. rolls out an innovative nurse-on-call information system available online. The product is not widely accepted because patients don't see the need for such a service. This situation represents a failure in which aspect of implementing the marketing concept?

Question

Quizplus · Accepted Answer

The failure to conduct market research or use an information system to determine customer needs is the aspect that led to the lack of success for the nurse-on-call information system. The other options do not directly relate to the lack of acceptance of the product.