Safeway Foods Corporation is involved in identifying and analyzing a target market. The firm then develops a marketing mix to satisfy individuals in that market to gain long-term competitive advantages. Based on this example, Safeway is creating a
A) corporate strategy.
B) target design.
C) mix strategy.
D) marketing strategy.
E) marketing tactic.

Question

Quizplus · Accepted Answer

Safeway creating a marketing mix to satisfy individuals in the target market is an example of a marketing strategy.

Safeway Foods Corporation Is Involved in Identifying and Analyzing a Target