According to the text,a market is defined as
A)a place to buy products.
B)the buyers of the products that a company develops,promotes,prices,and distributes.
C)the specific group of customers on whom an organization focuses its marketing efforts.
D)a group of individuals and/or organizations that have needs for products in a product class and have the ability,willingness,and authority to purchase these products.
E)the percentage of a group of customers that actually buys a specific product from a specific company.

Question

Quizplus · Accepted Answer

A market is a group of individuals and/or organizations with the ability, willingness, and authority to purchase products in a particular product class. It is not necessarily a physical place, and it encompasses both buyers and potential buyers. It is also broader than just the specific group of customers a company focuses its marketing efforts on.

According to the Text,a Market Is Defined as