The director of marketing for 3M tapes tells the rest of the management team, "When it comes to our transparent packaging tape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market." This strategy indicates that the packaging tape unit falls into which one of the following classifications?
A) Problem child
B) Star
C) Cash cow
D) Dog
E) Question mark

Question

Quizplus · Accepted Answer

The director's statement indicates that the transparent packaging tape unit is generating funds, which is a characteristic of a cash cow. Additionally, the director plans to use those funds to support a different venture, which suggests that the packaging tape unit is a mature and stable business that can provide financial support to other units.

The Director of Marketing for 3M Tapes Tells the Rest