Hallaway's Corp.'s new shampoo, VS2, is faltering badly in the market. Hallaway's marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. Hallaway Marketing Director Carolyn Willis said that the problem is that VS2 has the most poorly written ____ she has ever seen.
A) marketing plan
B) competitive plan
C) implementation plan
D) media schedule
E) product specification sheet

Question

Quizplus · Accepted Answer

The sentence mentions that the problem is with the "poorly written" plan, indicating that the issue lies with the marketing plan, rather than the other options.