The Texas Pitt Barbecue Corporation has conducted a SWOT analysis of its competition and sees a marketing opportunity for its new Texas Pit Barbecue restaurant. It has developed its marketing plan to include the type of products it will sell, the location for the restaurant, and the pricing it will use. Their plan includes a marketing objective to make a profit of 5% the first year of operation. So far, the owners of the restaurant have eliminated a key piece of the marketing plan, which is ____.
A) specifying how they will achieve their marketing objective
B) how they will address the competition's prices
C) coming up with a quantitative measure for their objective
D) developing a qualitative measure for their objective
E) assessing their weaknesses

Question

Quizplus · Accepted Answer

The owners have not specified how they will achieve their marketing objective of making a profit of 5% in the first year. Without a plan outlining specific actions and strategies to reach the objective, it will be difficult to determine if the objective is achievable or not.

The Texas Pitt Barbecue Corporation Has Conducted a SWOT Analysis