A marketing plan document usually begins with a(n)
A) executive summary.
B) introduction to the company's marketing objectives.
C) summary of current performance as compared with past performance.
D) situation analysis.
E) opportunity and threat analysis.

Question

Quizplus · Accepted Answer

The executive summary is typically the first section of a marketing plan document, summarizing the key points of the plan for readers.

A Marketing Plan Document Usually Begins with A(n)