Emma is responsible for developing and implementing the marketing plan for a new type of walking shoe targeted toward older women. Her responsibility includes making sure that the production and deliveries to the retail stores are coordinated for this new product. In order for the marketing implementation to be successful, Emma should be sure the needs of ____ customers are met.
A) the external
B) the internal
C) both the internal and external
D) the planned
E) both the planned and realized

Question

Quizplus · Accepted Answer

Emma's responsibility is to ensure that the marketing plan for the walking shoe is properly executed, which includes coordinating production and delivery to retail stores. This requires meeting the needs of both internal stakeholders (such as her team members) as well as external stakeholders (such as the target customers of the product). Therefore, the needs of both internal and external customers should be met for the marketing implementation to be successful. The planned and realized customers are not relevant to this question.

Emma Is Responsible for Developing and Implementing the Marketing Plan