Alex has been analyzing information from his company's database about customer purchasing habits,since he is responsible for the managing the growth of the industrial supply division of his company.Alex plans to use the information from his analysis to create new marketing strategies that will develop and sustain relationships with those customers who are more profitable for the company.What type of concept is Alex using?
A)Customer relationship management
B)Electronic data interchange
C)Business-to-consumer marketing
D)Strategic partnerships
E)The marketing concept

Question

Quizplus · Accepted Answer

Alex is using customer data to develop and sustain relationships with more profitable customers, which is the fundamental idea behind customer relationship management (CRM). Thus, Alex is using the concept of customer relationship management.

Alex Has Been Analyzing Information from His Company's Database About