L.L.Bean uses technology to help them identify specific customers,establish interactive dialogues with them to learn about their needs,and combine this information with their purchase histories to customize products to meet those needs.L.L.Bean is using the ____ approach.
A)target market positioning
B)SWOT analysis
C)customer relationship management
D)total quality management
E)internal marketing

Question

Quizplus · Accepted Answer

L.L.Bean is using customer relationship management (CRM) approach, which involves identifying specific customers, interacting with them, and customizing products to meet their needs. The use of technology implies that L.L.Bean is managing customer relationships through a systematic approach that relies on technology and data analysis. Unlike target market positioning, SWOT analysis, total quality management, or internal marketing, CRM is focused on building customer loyalty and satisfaction through personalized interactions and tailored products.

LLBean Uses Technology to Help Them Identify Specific Customers,establish Interactive