Megan knows that whether she decides to interact with her customers in person, by phone, online, Facebook, Twitter, or by fax, that ____ should ultimately drive the marketing strategy.
A) marketing research
B) polite responsiveness
C) her customers
D) product availability
E) company goals

Question

Quizplus · Accepted Answer

The customers should ultimately drive the marketing strategy because they are the ones who will be purchasing the product or service. Understanding their needs, preferences, and behavior is crucial in developing an effective marketing plan.

Megan Knows That Whether She Decides to Interact with Her