Nike has centralized marketing operations with personnel who direct marketing research,distribution,sales,advertising,and so forth reporting directly to the top-level marketing executive.Nike's marketing department is organized by
A)product.
B)region.
C)types of customers.
D)subregion.
E)function.

Question

Quizplus · Accepted Answer

The description of Nike's marketing department being organized with personnel directing various marketing functions (research, distribution, sales, advertising, etc.) reporting directly to the top-level marketing executive suggests that the department follows a functional organization structure. Therefore, choice E is the best answer.

Nike Has Centralized Marketing Operations with Personnel Who Direct Marketing