Organizing a marketing unit by regions works well for a company that
A)produces and markets diverse products.
B)is small and has a centralized marketing operation.
C)markets products throughout the nation.
D)has several groups of customers whose needs and problems are different.
E)offers specialized marketing mixes for different products.

Question

Quizplus · Accepted Answer

Organizing by regions is effective for a company that markets products throughout the nation because it allows the company to tailor its marketing strategies to the specific needs and preferences of customers in different geographic areas.

Organizing a Marketing Unit by Regions Works Well for a Company