A firm that wants to put more senior management personnel into the field,to get closer to customers,and to enable the company to respond more quickly and efficiently to competitors would probably organize its marketing unit on the basis of
A)functions.
B)regions.
C)customer types.
D)markets.
E)products.

Question

Quizplus · Accepted Answer

Organizing the marketing unit on the basis of regions would allow the firm to put senior management personnel closer to customers and respond more quickly and efficiently to competitors in each specific region. This aligns with the firm's goal of being more customer-centric and responsive to the market. Organizing by functions, customer types, markets, or products may not necessarily achieve this goal as effectively.

A Firm That Wants to Put More Senior Management Personnel