An appliance manufacturer that sells to large retail stores,wholesalers,and institutions would probably organize its marketing unit on the basis of
A)subregions.
B)national divisions.
C)types of customers.
D)functions.
E)products.

Question

Quizplus · Accepted Answer

Organizing the marketing unit based on types of customers would be the most effective approach for an appliance manufacturer that sells to large retail stores, wholesalers, and institutions. This would enable the marketing team to cater to the specific needs and requirements of each group, and tailor their marketing strategies accordingly. Organizing by subregions or national divisions may not be necessary as the customers are spread out across various regions and countries. Functions and products may be too narrow in scope and may not capture the entire customer base.

An Appliance Manufacturer That Sells to Large Retail Stores,wholesalers,and Institutions