Marketing managers at Consolidated Equipment Corporation are involved in establishing marketing performance standards,evaluating performance,and reducing the differences between actual and desired performance.These marketing managers are engaged in
A)the systems design process.
B)the marketing control process.
C)marketing systems design.
D)the marketing audit.
E)marketing evaluation.

Question

Quizplus · Accepted Answer

The description of the marketing managers' activities matches the steps of the marketing control process, which involves setting performance standards, measuring performance, and taking corrective actions to reduce the gap between actual and desired performance. Therefore, option B is the correct answer. Option A refers to a different process, and options C, D, and E are not specific enough to match the activities mentioned in the scenario.

Marketing Managers at Consolidated Equipment Corporation Are Involved in Establishing