One way that Honda evaluates its product and service level is by how well it ranks on the J. D. Power & Associates Sales Satisfaction Survey. In doing so, Honda is
A) controlling marketing activities.
B) taking corrective action.
C) empowering its employees.
D) evaluating actual performance.
E) setting performance standards.

Question

Quizplus · Accepted Answer

By using the J.D. Power & Associates Sales Satisfaction Survey, Honda is evaluating its actual performance in terms of customer satisfaction. This evaluation helps the company identify areas where corrective action is needed in order to improve its product and service level. It also provides insights into how well the company is meeting its performance standards. However, this process does not involve controlling marketing activities or empowering employees.

One Way That Honda Evaluates Its Product and Service Level