The time lag between the performance of marketing activities and their results
A)limits the marketing manager's ability to measure the effectiveness of marketing activities.
B)facilitates the ability to measure performance.
C)increases the chance of accurate measurement.
D)limits the amount of money to be spent on measurement.
E)increases the likelihood of having a successful marketing mix.

Question

Quizplus · Accepted Answer

The time lag between marketing activities and their results makes it difficult for marketing managers to measure the effectiveness of their activities because they cannot immediately see the impact of their efforts. It may take time for results to manifest, which limits the ability to measure performance.

The Time Lag Between the Performance of Marketing Activities and Their