Scenario 2.1
Use the following to answer the questions.
Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company.Employees have been known to dress up in costume on an airplane,engage in "games" with the passengers,and generally provide a fun atmosphere for traveling.While other airlines have low rates of customer satisfaction,Southwest tends to maintain a high rating with its customers.Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum,adding to the negative experience of airline travel.Southwest keeps its costs low through several methods,one being that they do not serve meals on flights,or provide pre-boarding passes.The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country.Southwest is known for its low fares,its dependability,and its on-time flights.
-Refer to Scenario 2.1.The fact that Southwest Airlines has a history of being able to retain its employees is a(n) ____ in its SWOT analysis.This low turnover creates more knowledgeable and satisfied employees,a potential _______.
A) weakness;opportunity
B) strength;competitive advantage
C) threat;market opportunity
D) opportunity;competitive advantage
E) strength;market opportunity
Correct Answer:
Verified
Q78: A long-term view, or vision, of what
Q86: A strategic business unit is not self-supporting
Q89: Corporate strategy determines the means for utilizing
Q93: A marketing objective need not be consistent
Q94: A firm's organizational mission should be derived
Q95: A sustainable competitive advantage is one that
Q116: Scenario 2.1
Use the following to answer the
Q117: Scenario 2.2
Use the following to answer the
Q119: Scenario 2.2
Use the following to answer the
Q125: Marketing planning establishes an organizational mission and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents