The decisions made in creating a marketing mix are only as good as the organization's understanding of the target market.

Question

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The marketing mix, which includes product, price, promotion, and place/distribution, should be tailored to the needs, wants, and behaviors of the target market. Without a deep understanding of the target market, it is difficult to make effective decisions about the marketing mix. Therefore, the decisions made in creating a marketing mix are only as good as the organization's understanding of the target market.

The Decisions Made in Creating a Marketing Mix Are Only