The Lazy-Boy Furniture Company collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is called
A)environmental scanning.
B)survey of environment.
C)marketing.
D)environmental analysis.
E)marketing information processing.

Question

Quizplus · Accepted Answer

Environmental scanning is the process of collecting information about external forces that impact a company's marketing activities. This includes competitive, economic, political, legal and regulatory, technological, and sociocultural forces.

The Lazy-Boy Furniture Company Collects Information About a Wide Variety