The Coca-Cola Company recently introduced the "Freestyler," a new free-standing soda dispensers where consumers can chose from over 120 different types of soda and customize their drink.Freestylers would take the place of typical dispensers where there are only a few different types of soda brands available.In order to develop the new dispenser,Coca-Cola collected information on the soda-drinking habits of individuals in several different age groups,as well as information about new technologies for dispensing liquids from vending machines and the sales of its "fountain" syrup for national restaurant chains to use in their soda machines.Coca-Cola's collection of this information is an example of _____ while the analysis of its impact on the potential for the new "Freestyler" is an example of _________
A)environmental scanning;environmental analysis
B)an environmental force;environmental scanning
C)environmental analysis;environmental strategy
D)strategizing;environmental scanning
E)strategic management;environmental scanning

Question

Quizplus · Accepted Answer

Coca-Cola's collection of information about soda-drinking habits, new technologies and sales of their syrup for national restaurant chains is an example of environmental scanning, as it involves the systematic collection of information about external factors that could affect the company's business. The analysis of this information to assess the potential impact of the new Freestyler dispenser is an example of environmental analysis, which involves interpreting the information collected during environmental scanning to identify key trends and issues that could affect the company's strategy.

The Coca-Cola Company Recently Introduced the "Freestyler," a New Free-Standing