After Home Depot gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes. This determines possible opportunities and threats facing the company. It illustrates the process that is called
A) environmental scanning.
B) survey of environment.
C) marketing.
D) environmental analysis.
E) marketing information processing.

Question

Quizplus · Accepted Answer

This process is called environmental analysis, which involves collecting information about the marketing environment, analyzing it, and predicting future changes to identify possible opportunities and threats facing the company. Environmental scanning is a part of this process, but it only refers to the initial gathering of information. A survey of the environment is not a recognized term, and marketing and marketing information processing are broader terms that encompass this process but do not specifically refer to environmental analysis.

After Home Depot Gathers Information Related to Its Marketing Environment