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In Today's Marketing Environment, Competitors Can Take on Many Forms

Question 38

Multiple Choice

In today's marketing environment, competitors can take on many forms. For example, Diet Coke can be seen as a competitor to Wrigley's Double Mint chewing gum. In this circumstance, these two products are described as ____ competitors.


A) generic
B) product
C) total budget
D) monopolistic
E) pure

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