Volkswagen is planning its promotional strategy for its Passat model. When compared to others in its class, the Passat has average gas mileage, better comfort ratings, more leg room, better interiors, average dependability, and is made in its plants in Tennessee. Which of the following attributes of a Volkswagen Passat would be most appropriate to emphasize in television commercials during an economic recession?

Question

Quizplus · Accepted Answer

During an economic recession, consumers may be more likely to prioritize buying domestically made products to support the economy. Therefore, emphasizing that the Passat is made in the U.S.A. may be the most effective attribute to promote in television commercials.

Volkswagen Is Planning Its Promotional Strategy for Its Passat Model