Which category of income are marketers most interested in?
A) Wealth
B) Disposable income
C) Discretionary income
D) Total income
E) Extra income
Correct Answer:
Verified
Q114: The amount of money received through wages,
Q115: Why are marketers interested in consumers' levels
Q116: The strength of a person's "buying power"
Q117: In a period of economic recovery, the
Q118: Although marketing theory supports the contrary, it
Q120: Total buying power declines during periods of
Q121: Disposable income is used to pay taxes,
Q122: If a person has buying power, he
Q123: Wealth is an accumulation of past income,
Q124: Credit increases future buying power.
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