In its advertisements for Bud Light beer, Anheuser-Busch has decided to include a statement saying "Know when to say when." This is an example of which one of the following types of regulatory forces affecting marketing efforts?
A)Federal regulation
B)State regulation
C)City regulation
D)Self-regulation
E)Social regulation

Question

Quizplus · Accepted Answer

Anheuser-Busch's decision to include the statement "Know when to say when" in its advertisements for Bud Light beer is an example of self-regulation. Self-regulation refers to a company's voluntary adherence to ethical and legal standards, often in the absence of government regulations or in response to public pressure. In this case, Anheuser-Busch is taking proactive steps to encourage responsible consumption of its product.

In Its Advertisements for Bud Light Beer, Anheuser-Busch Has Decided