The Gap has determined that the group of customers aged 50 to 65 could be the target market to increase its market share.It decides to conduct a survey of men and women in the age group of 45 to 70 to find out how often and for what type of activities they wear casual clothing.The Gap is using _____,and should use _____ to obtain the information.

Question

Quizplus · Accepted Answer

The Gap is conducting descriptive research to find out how often and for what type of activities their target market wears casual clothing. The best method to obtain this information would be paper surveys as it allows for more accurate and reliable data collection. Probability sampling would also be appropriate in order to ensure the sample is representative of the target market. However, Facebook may not be the best choice as it may not reach the desired age group in the target market and may not be as reliable for data collection.

The Gap Has Determined That the Group of Customers Aged