Peter, the director of marketing at Holcomb, Inc., calls in Andrea, the firm's marketing research director. Peter wants a study done to assess the company's image relative to a new competitor, Levitt Labs. He has a flexible time schedule, has very little money to devote to the research, and feels that a relatively low response rate will not be a major problem. Andrea will probably recommend using a ____ survey.

Question

Quizplus · Accepted Answer

Mail surveys are cost-effective, can be conducted with a flexible schedule, and typically have lower response rates, which aligns with Peter's requirements.

Peter, the Director of Marketing at Holcomb, Inc