Any group of people who, as individuals or as organizations, have needs for products in a product class and who have the ability, willingness, and authority to buy such products is a(n)
A) business market.
B) market.
C) undifferentiated market
D) segmented market
E) market variable

Question

Quizplus · Accepted Answer

A market is defined as any group of people or organizations that have needs for product classes and possess the ability, willingness, and authority to purchase such products. This encompasses a broad range of potential buyers, not limited to specific types of markets like business or segmented markets, making option B the correct answer.

Any Group of People Who, as Individuals or as Organizations