TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is TimeWarner using?
A) Demographic
B) Geographic
C) Psychographic
D) Product-related
E) Education

Question

Quizplus · Accepted Answer

TimeWarner Cable is using demographic segmentation variables, which are based on characteristics such as age, gender, or income. This type of segmentation allows them to tailor their cable TV packages to specific groups with similar characteristics and needs.

TimeWarner Cable Uses a Segmentation Strategy for Its Cable TV