Yvonne and Garret are looking at information about how their organization's products could fit potential customers' needs. This information deals with demographic characteristics, product benefits sought, lifestyles, geographic factors, brand preferences, and usage rates. They are most likely looking at
A)the sales force survey results.
B)the results of sales forecasting.
C)a market trend analysis.
D)a market segmentation discrimination analysis.
E)a market segment profile.

Question

Quizplus · Accepted Answer

Yvonne and Garret are most likely looking at a market segment profile, which includes demographic characteristics, product benefits sought, lifestyles, geographic factors, brand preferences, and usage rates. This information is used to identify and understand different groups within the market and how the organization's products could best fit their needs. A market trend analysis, sales forecasting, and market segmentation discrimination analysis may provide related information, but they do not specifically address all of the factors mentioned. The sales force survey results could provide valuable insights, but they may not fully capture the perspective of potential customers.

Yvonne and Garret Are Looking at Information About How Their