The amount of product a company expects to sell during a specific period at a specified level of marketing activity is called the
A) company sales potential.
B) revenue estimate.
C) company sales prediction.
D) market potential.
E) sales forecast.

Question

Quizplus · Accepted Answer

The description given in the question best fits the definition of a sales forecast, which is an estimate of the amount of product a company expects to sell during a specific period at a specified level of marketing activity. The other choices, such as company sales potential, revenue estimate, company sales prediction, and market potential, may be related to sales forecasting but do not specifically refer to the estimation of expected sales at a certain level of marketing activity.

The Amount of Product a Company Expects to Sell During