Antonio is in the market for a new car. He believes that lately there have been more car ads than usual on TV. The need Antonio has is most likely driving which of the following phenomena?
A) perception.
B) selective exposure.
C) selective distortion.
D) cognitive dissonance.
E) selective retention.

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency of individuals to seek out information that aligns with their preexisting beliefs and attitudes, and avoid information that contradicts them. In this case, Antonio's need for a new car is causing him to pay more attention to car ads on TV, while ignoring other types of commercials.

Antonio Is in the Market for a New Car