A culture can be divided into subcultures according to
A) personality characteristics of individuals in that culture.
B) motives that members of that cultural group have for their behavior.
C) geographic regions or human characteristics, such as age or ethnic background.
D) income levels.
E) information to which consumers allow themselves to be exposed.

Question

Quizplus · Accepted Answer

Subcultures are usually formed on the basis of geographic regions or human characteristics, such as age or ethnic background. Examples of subcultures include religious, ethnic, geographic, and age-related subcultures.

Answer: E
 Another way to divide cultures into subcultures is based on the information to which consumers allow themselves to be exposed. For example, individuals who read certain magazines, watch certain TV shows, or follow certain social media influencers may form a subculture based on their interests and consumption preferences.

A Culture Can Be Divided into Subcultures According to