Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City. This is an example of ____ influence on consumer buying decision processes.
A)demographic
B)situational
C)subcultural
D)role
E)social class

Question

Quizplus · Accepted Answer

This is an example of subcultural influence, as the research indicates a specific group within the larger culture (Jewish people) have a higher consumption rate of bagels in New York City.

Market Researchers for a Local Bakery Determined That Jewish People