The terms of sale (price, delivery, credit arrangements) are negotiated during the evaluation of alternatives stage of the consumer decision-making process.

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The negotiation of terms of sale typically occurs during the purchase stage of the decision-making process, after the consumer has selected a specific product or service to purchase. During the evaluation of alternatives stage, the consumer is focused on identifying and comparing different options.

The Terms of Sale (Price, Delivery, Credit Arrangements) Are Negotiated