Ralph Lauren has retail stores in China where Spectators make up the majority of the online population.The Spectators are interested in reading about the latest fashions from the western culture but don't typically create and add their own content.Ralph Lauren wants to match its marketing efforts for its upcoming spring collection with the characteristics of the population.Which of the following should Ralph Lauren do?
A)have a contest to gather consumer-generated content.
B)ignore comments from Critics.
C)create a Fan Page and invite consumers to post their thoughts.
D)post its own promotional messages on blogs and websites.
E)stick to traditional promotions rather than social networking.

Question

Quizplus · Accepted Answer

Ralph Lauren should post its own promotional messages on blogs and websites because Spectators are more likely to consume content rather than create it.

Ralph Lauren Has Retail Stores in China Where Spectators Make