Pizza hut has restaurants in India where Joiners make up the majority of the online population.To match their marketing efforts with the characteristics of the population,Pizza Hut should
A)have a contest to gather consumer-generated content.
B)ignore comments from Critics.
C)create a Fan Page and invite consumers to post their thoughts.
D)post its own promotional messages on blogs and websites.
E)stick to traditional promotions rather than social networking.

Question

Quizplus · Accepted Answer

Creating a Fan Page and inviting consumers to post their thoughts is the best choice as it allows Pizza Hut to engage with the online population in India, who are Joiners and active on social media. It also shows that Pizza Hut values their opinions and feedback, which can help build brand loyalty and increase customer satisfaction. A contest to gather consumer-generated content could also be a good option, but the focus should still be on engaging with the online population in a meaningful way rather than just collecting content. Ignoring comments from Critics, posting its own promotional messages on blogs and websites, and sticking to traditional promotions would not effectively target the Joiner population in India who are looking for brands to engage with on social media.

Pizza Hut Has Restaurants in India Where Joiners Make Up