Achieving greater penetration of the market is typically a business goal during the ____ stage of the product life cycle.
A) maturity
B) growth
C) introduction
D) market testing
E) decline

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, companies are focused on expanding their market reach and increasing sales volume. This is the stage where the product is gaining acceptance and popularity among consumers, and companies aim to capitalize on this momentum by aggressively promoting the product and expanding distribution channels. Therefore, achieving greater penetration of the market is a common business goal during this stage.

Achieving Greater Penetration of the Market Is Typically a Business