Heinz promoting its vinegar as an effective cleaner for wall, glass, kitchen, and bathroom surfaces would most likely be a strategy for the ____ stage of the product life cycle.
A) introduction
B) decline
C) growth
D) maturity
E) competitive

Question

Quizplus · Accepted Answer

Promoting a product's alternative uses and benefits, such as vinegar as a cleaner, is a common strategy during the maturity stage of the product life cycle. This stage is marked by slowing sales growth and increased competition, which motivates companies to focus on creating new uses or identifying new market segments for their products.

Heinz Promoting Its Vinegar as an Effective Cleaner for Wall