One of Cole's responsibilities as a marketing manager for a motorcycle parts manufacturer is to maintain market share.Cole believes that the company's products are most likely in the maturity stage of the product life cycle.In order to maintain market share,Cole should suggest that the company requires
A)moderate to large advertising expenditures.
B)moderate to large distribution expenditures.
C)moderate production expenditures.
D)moderate price increases.
E)moderate price decreases.

Question

Quizplus · Accepted Answer

In the maturity stage of the product life cycle, it is important to maintain or increase market share. This can be achieved through moderate to large advertising expenditures to differentiate the company's products from competitors and maintain brand loyalty. It is also important to invest in product development to keep up with changing customer needs and preferences. Moderate price increases may be acceptable, but price decreases could lead to a price war with competitors and ultimately reduce profits. Distribution expenditures may also be necessary but are not as critical as advertising and product development.

One of Cole's Responsibilities as a Marketing Manager for a Motorcycle