When Jeep Wrangler produces the new year's model vehicle, they discontinue production of last year's. However, when Apple brings out a new iPhone, they continue to produce the previous version for at least some period of time. Jeep Wrangler's new-product strategy is an example of a(an) _____ while Apple's is an example of a(an)______.
A)product modification; quality modification
B)product modification; line extension
C)quality modification; product modification
D)functional modification; product modification
E)line extension; product modification

Question

Quizplus · Accepted Answer

Jeep Wrangler's strategy is a product modification as they replace the old model with a new one. Apple's strategy is a line extension as they continue to produce the previous version alongside the new one.

When Jeep Wrangler Produces the New Year's Model Vehicle, They