The Fisher-Price company produces toys and baby-related products. For the introduction of its line of nursery furniture for infants and small children, the Fisher Company will most likely use ____ distribution for the products.

Question

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Selective distribution allows for the company to carefully choose which retailers they partner with to carry their products. This would be the most appropriate choice for nursery furniture as Fisher-Price would want to ensure their products are being sold in stores that specialize in child-related items and have a reputation for quality and safety. Intensive distribution would not be necessary as the products are not everyday consumables, and exclusive distribution would limit the reach and availability of the products. Horizontal and priority distribution are not relevant to this scenario.

The Fisher-Price Company Produces Toys and Baby-Related Products