The Kia Soul automobile is currently positioned as a vehicle for young adults. Kia's message to the target market is that it is exciting, youthful, and trendy. However, Max and his friends who are 20-somethings just like the music and the hamster spokescharacters. They don't care about the car itself. The message that Kia originally encoded and the meaning Max and his friends ultimately decoded

Question

Quizplus · Accepted Answer

The difference between the encoded message from Kia and the decoded message from Max and his friends may be due to noise in the communication process. Noise can refer to any interference or distortion that occurs during transmission that can impact the message's clarity and meaning. In this case, the noise could be the individual preferences, biases, and other external factors that influence how the target market receives and interprets the original message. Thus, there may be some dissonance between the intended message and how it is ultimately perceived by the target audience.

The Kia Soul Automobile Is Currently Positioned as a Vehicle