Tropicana orange juice has a television commercial where a young boy is drinking orange juice at dinner. He remarks that he likes the great taste of Tropicana anytime. The element of the commercial that focuses on drinking orange juice at dinner would be best classified as ________, while the focus on the great taste of Tropicana would be best classified as ___.

Question

Quizplus · Accepted Answer

The focus on drinking orange juice at dinner is pioneering a new usage occasion, while the emphasis on the great taste is highlighting competitive advantages.

Tropicana Orange Juice Has a Television Commercial Where a Young